
Pug
open-source product analytics
Startup
About
Open-source product analytics with unified profiles: autocapture, trends, funnels, retention, and user flows. Self-host under AGPL-3.0, or start free on Pug Cloud.
Highlights from the product’s site
- One profile per person. Their devices merge into it when they sign in
- Watch events arrive. Each one reaches the map in seconds
- Pin insights to a dashboard. Every tile shares the board’s date range
- Ask an AI agent about your analytics. It sees only what you can see
- Cookieless by default
Open source: the code is at github.com/pug-sh/pug.
First shown on Hacker News on 20 October 2026 as “Pug – open-source product analytics”, where it reached 10 points and 1 comments. Read the discussion.

Discussion